Maiya's Blog

  ​​Welcome back! I hope everyone had a wonderful Thanksgiving with friends and family.  This week, I will be piggybacking off last week’s conversation about creating an appropriate holiday-centered advertisement. As we know from last week, finding yourself in a PR crisis is much easier than you would think. In fact, it happens pretty often. Now, I will be focusing on what happens after a PR crisis. How do you stop it? Well, you can’t. Once a PR crisis begins, “it is like trying to herd kittens” (Talkwalker, 2023). In other words, it is nearly impossible. While a PR crisis may be inevitable, there are many ways to address and mitigate it. It is crucial that PR strategists and business executives understand how to lessen the damage that could be done by a PR crisis. There are many situations that can lead to a PR crisis within an organization. When I think of a PR crisis, I immediately think of a situation in which an employee has done a careless act while proudly wearing their...

  Hi! Happy Thanksgiving week to all who celebrate.   With the holiday season rapidly approaching, we are seeing an influx of new seasonal advertisements. This falls perfectly in line with my discussion topic of the week, which surrounds producing appropriate advertisements. The rise of the digital age and technology has led to advertisements taking every possible angle. We see them all over social media, web browsers, street signs, sporting events, and more. Advertisements have taken over in digital and traditional forms, flooding our everyday lives. Advertisers like to produce content relevant to the location of consumers and the time of year. Especially during the holiday season, advertisers do their best to ensure that their brands incorporate getting people in the holiday spirit. The holidays promote ideas of family and friends togetherness, childhood nostalgia, and enjoying good food. It seems obvious that advertisers would use this to their advantage and produce ads tha...

Hello there! Let’s get settled in for Week Five. This week, I am focusing on visionary leadership. When I first read this term, I definitely raised an eyebrow. Having a vision and being a leader are two concepts that I am familiar with. But the single concept of visionary leadership? I was thinking, “Is there even a difference?” And the answer is yes, after doing research I understand that there definitely is. Being a visionary leader is something much different, and a crucial leadership strategy. A visionary leader looks into the future and identifies a goal for their organization. They embody that goal and work towards it every day, encouraging others to do so as well. Visionary leaders look at situations and think about what could come from them. They come up with a plan to bring their vision to life and work towards the betterment of the organization. A good visionary leader will establish their goal and let it be known. This way, everyone in the organization knows what they are wo...

  Hi there! Welcome back to another blog post. This topic might be my favorite so far. This week, I had the opportunity to watch a Ted Talk titled “Everyday Leadership.” The speaker, Drew Dudley, says that leadership has been made into “changing the world,” when really, leadership is simply done every day (Dudley, 2010). Leadership is spearheading efforts contributing to ending world hunger, and leadership is seeing a nervous look on a classmate’s face before a test and reminding them, “you can do it!” The first form of leadership is huge, requiring lots of effort and hard work. The second form of leadership is small, requiring three simple words. Both forms of leadership are worth recognition and celebration, all the same. Whether intentional or not, everyone has led someone in one way or another. Without realizing, you may be the reason someone had a good day, or you may be someone’s greatest inspiration.  Dudley tells a story about a time when he influenced a student to sta...